UNION NEWS

Italian Tea Wins Gold in 3rd Teas of the World contest 2020

Paris, France – December 2020 –  The Verbano White Tea (Camellia sinensis) from Italy was named a gold winner in white tea category in the 3rd Teas of the World contest, the only European independent tea producers awards program, organized by the Agency for the Valorization of Agricultural Products (AVPA), a French non-governmental, non-profit organization.  


The third annual Teas of the World international competition, focusing on tea producers from all over the world, was the most competitive in its history, with the highest number of awards submissions to date and the most distinguished judging panel yet assembled.

More than 220 awards submitted to date, were received this year, from a wide array of tea companies of all sizes, and from a variety of geographic regions in the world.

The Teas of the World 2020 contest had 6 main tea categories (green teas, white teas, yellow teas, wulong teas, black teas and dark teas), which were in turn divided into 33 sub-categories.

Tea samples came from all over the world with 21 participating countries and regions, including China, India, Indonesia, Japan, Kenya, Nepal, Thailand, and Vietnam.

'I am honoured to have been recognized with a Gourmet Gold Medal for my Verbano White Tea as it is a great recognition from an independent panel of experts,' said Marco Bertona (马可·贝托纳), president of Italy Tea & Infusions Association (意大利茶业与花草茶协会 ITA.Tea). 'It's an honour to receive this award amongst so many notable tea producers and worthy peers. This is one of my greatest achievements this year.'

Already last year, Marco Bertona, with the Verbano Black Tea, won the Gold Award in an international contest of black teas in China, the homeland of tea. The 2019 International Black Tea Tasting Competition, organised by the Tea Industry Committee of China (an organisation linked with the Chinese Ministry of Agriculture).

Yes, at that time too, the Italian tea surpassed about a hundred candidates from the world’s greatest tea-producing Countries, including China, Nepal, Kenya, Vietnam, Korea, Thailand, and Turkey.

'I was attracted to the AVPA Tea Contest this year because the judging panels made up of  European specialised tea buyers and culinary experts,' said Marco Bertona. 'They have their finger on the pulse of the latest and greatest in our industry, so being recognized by such a prestigious group is a definite indication that we are moving in the right direction.'

Winners of Teas of the World 2020 were determined by an independent panel of 50 judges from European tea experts industry and the most refined gourmets in the world.

This year's juries awarded 22 Gourmet Gold, 27 Gourmet Silver and 28 Gourmet Bronze medals.

The triumph of the Italian Tea in the world

This umpteenth prestigious acknowledgement is yet further confirmation of Italy’s ability to produce excellent, innovative products also in new market sectors, and master Bertona, who now rightfully deserves to be considered the Alchemist of Italian Tea, has opened the path towards a new beginning and a potential supply chain for Tea Made in Italy.
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