To show just how sweet life can be when we take time for the ones we love, Lipton Iced Tea is teaming up with multi-award winning hitmaker T-Pain to star in a digital content series called “Have Some Tea with Cousin T,” with T-Pain as the titular character. As an added bonus, Lipton is also launching a sweepstakes in which one grand prize winner will receive an ultimate cookout with Cousin T aka T-Pain himself.
Playfully inspired by '90s live-audience sitcom formats, the mini-episodic series follows Cousin T as he brings the tea and the laughs to his family while showcasing his different “personali-teas” alongside delicious Lipton Iced Tea offerings, including:
-Southern Sweet Tea when he's feeling helpful,
-Georgia Peach Tea when he wants to turn up,
-and Green Tea when he needs to focus and tune in.
Cousin T will also show the “family” how some of the tastiest summertime meals go best with their favorite Lipton Iced Teas, including BBQ ribs with Georgia Peach Tea.
"For 130 years, Lipton Tea has been at the center of shared family moments, connecting us over our favorite meals,” said Chauncey Hamlett, vice president and chief marketing officer for PepsiCo Beverages North America (South Division). “Today, with more delicious, iced tea offerings than ever before, we're here to give consumers more ways to stay refreshed and make every meal better with Lipton this summer. As a family man himself, T-Pain is the perfect person to show how teatime has evolved by bringing these fun, family adventures to life,"